Cross-cultural color perception

While cruising the internet I stumbled into Dr. Aspy P. Palia homepage that has a tables pertaining the use of colors in cross-culture. The first table pertains to Color Perceptions of Asian versus American Consumers, and the second table covers Color Perceptions of Product Packaging. The source of that datat is being quoted as coming from: Source: Jacobs, Laurence, Charles Keown, Reginald Worthley, and Kyung-Il Ghymn, "Cross-cultural Color Comparisons: Global Marketers Beware!", International Marketing Review, Vol. 8, No. 3, 1991, pp. 21-30.

Eskimo, for example, have three colours.
1) red -> orange
2) yellow-orange -> yellow
3) green-yellow -> violet-blue
Eskimo have no regular words for violet-red's and strong violets

Athapaskan have four colours
1) violet-red -> yellow-orange
2) orange-yellow
3) yellow -> violet-blue
4) blue-violet -> violet

http://www.cba.hawaii.edu/aspy/emb660pt.htm#Cross-cultural%20Color%20Perceptions