Tom Wood's Newsletter on Leadership, Marketing and Motivation

The Psychological Edge

I'm going to teach you a principle of leadership that is so powerful, it can make you a fortune or
destroy everything you've worked for.It's awesome power makes it inherently controversial.

This principle is like fire.

It's neither good nor bad.  What you do with it determines the judgement we place on it.

Like fire, it can burn a house down or heat it up.

Make sure that once you understand this principle, that you use it to heat things up in your organization.

The psychological principle I'm talking about is our intense

     DESIRE TO BELONG.

Most people read this and say, "Sure. We all want to belong to something". But I suggest that it is more than a WANT. It is a massive NEED.

A NEED that makes us work harder than we've ever worked before.

   "Babies cry for it. Soldiers die for it."

When I just got started in network marketing, I got in for the money. I saw a way to make a fortune.

But that's not what drove me.

I wanted to be recognized. I wanted to fit in the "inner circle." I wanted to belong.

When my upline, who was already in the "inner circle" of the successful people in my company, told me that he would come and do a meeting with me if I had 100 people there, I told him it would be no problem!

Yikes!

Did I say no problem. I only had 15 people coming to my meeting, how could I ever get 100 there.But I said I would do it because I wanted to have success and I wanted to belong to the group of achievers.

When I picked him up at the airport two weeks later I had worked harder than I had ever worked in my life.

I wanted to look good in his eyes. I wanted to be recognized on his conference call. I wanted to belong to the elite group.

There were 80+ people in the room that day.
My business grew so fast in those two weeks because I had the psychological edge.

I was willing to do whatever it takes.

In the 6 months prior to that day, I had never worked so hard. That meeting was the turning point in my business.

Here are some things you can do with your teamto help motivate them using the principle of the desire to belong.

1. Recognize People ALL THE TIME. At meetings,  one-on-one, in front of their friends, on  conference calls, at big events, when you get  an award... all the time!

2. Create an "Inner Circle" Based on Achievement. Take your leaders out to a special lunch or  dinner once a month. Hold special conference calls. Spend time with the people who achieve certain ranks.  Your people will see this and want to  belong. Unlike traditional business, they won't have to play politics to be a part of the group. They just have to achieve.

3. Give People Something to Do. Not everyone in your organization wants to be a top achiever. Some people want to run the door or help with audio and video or develop websites. Some can do both. But give people tasks that they enjoy and let  them in on the group for helping you out.

 4. Make People Accountable. Call your people and  ask them what they want to accomplish. Tell them  that you will be following up with them to make sure they live up to the promise they made to themselves. Sometimes we will do more for other people than we will for ourselves (many times!)

Use this principle wisely.

Don't abuse it. Make sure you help people achieve their own dreams and not just your dreams.

And don't let your own desire to belong lead you in the wrong direction.

Stay true to your heart and you will create unimaginable wealth and happiness.

To the Top!

Tom Wood
CEO
TheDuplicator.biz


Copyright 2002 Thomas P. Wood, Inc. and TheDuplicator.com
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